LOS ANGELES—The famed Playboy Mansion has cometo market for $200 million. Principal agents DrewFenton and Gary Gold of Hilton& Hyland and Mauricio Umansky ofThe Agency are handling the historic sale. Thedecision to sell is part of a company strategy, although agentsnoted the appreciating luxury housing market that makes this anideal time to dispose of an asset like this.

"Playboy is a really dynamic company, and they have a lot ofassets and value. They have just changed their magazine, and theyare evolving," Gary Gold of Hilton and Hyland,tells GlobeSt.com. "Scott Flanders said that they were going to bereinvesting this into their company. This is a very valuableasset."

According to Scott Flanders, PlayboyEnterprises CEO, the sale of the asset allows the companyto reinvest in company and its evolving business strategy, but Goldadds that luxury real estate in Los Angeles and aroundthe world is booming. "This property and any property in LosAngeles is worth more than it has ever been," he says. "Thehigh-end market is really commanding premiums that we haven't seenin the past. That is the case in all of the primary markets incities all over the world."