LOS ANGELES—The famed Playboy Mansion has come to market for $200 million. Principal agents Drew Fenton and Gary Gold of Hilton & Hyland and Mauricio Umansky of The Agency are handling the historic sale. The decision to sell is part of a company strategy, although agents noted the appreciating luxury housing market that makes this an ideal time to dispose of an asset like this.

“Playboy is a really dynamic company, and they have a lot of assets and value. They have just changed their magazine, and they are evolving,” Gary Gold of Hilton and Hyland, tells GlobeSt.com. “Scott Flanders said that they were going to be reinvesting this into their company. This is a very valuable asset.”

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