IRVINE, CA—Concern about oversaturation has arisen amonghotel developers andlenders who see quite a bit of product in thepipeline, opening opportunities in renovation andrepositioning of properties, R.D. Olson Construction's presidentBill Wilhelm tells GlobeSt.com. The firm wasrecently selected by Disney Way Partners, L.P., as the generalcontractor for the new Country Inn & Suitesground-up hotel project in Anaheim. We spoke with Wilhelm about howhotel brands and developers choose fulfill their objectives in aparticular market, as well as his expectations for hotelconstruction this year.
GlobeSt.com: How do hotel brands and developersfulfill their objectives in a particular market?
Wilhelm: That's a question that's notall that easy to answer. Geographics is playing a lot into whathotels are built and where, and also the number of equal-typehotels that might be located in a general area. Brands will be verycareful not to oversaturate a local market based on what they havein the market. From a branding perspective, they understand whatthey have in that neighborhood. Brands do a really good job ofgauging what the market conditions can withstand from a renovationor development perspective.
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
