Chris Edwards, managing director of Audubon Communities

ATLANTA—Understanding your audience is vital in anycommercial real estate development. But withmultifamily retrofits, it can be even morecritical to understand the end user who will embrace the newparadigm.

GlobeSt.com caught up with Chris Edwards,managing director of Audubon Communities, toget his insights on how his firm navigated this challenge in arecent hotel conversion to multifamily. You can still read part oneof this interview: Strategy: Whenan Extended-Stay Hotel Converts to Multifamily.

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