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Niche retailers are positioned to lead the market in 2018. As retail evolves and becomes more experiential, small retailers focused on a specific demographic segment are emerging and developing loyal customer followings, according to David Sheldon, VP of engagement for Retail Design Collaborative. Simultaneously, we have seen several large brands condense or fall altogether, reasserting the strength of these smaller brands.

Sheldon uses the example of Erewhon, a boutique grocery that focuses on healthy, high-quality food. “The result is that they are not the biggest brand on the planet, but they have an extraordinary brand following,” Sheldon tells GlobeSt.com. “Those are the types of evolutions in brands that we are seeing a lot of right now. What is likely happening is that we are overstored and over-malled. The weak are dying and it is a little bit of Darwinism in retail. The acute North Star-focused, evolved brands are thriving. If you are on that train, it is an incredible ride.”

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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