DALLAS—At the recent annual Lodging Conference, SteveCohen, vice president, research and insights,MMGYGlobal, recently discussed millennials' hotelpreferences in the session, From Main St. to Wall Street. With 84 millionmillennials and 78 million Baby Boomers, hotels have ramped upbrands and concepts geared specifically to the younger set, hesaid.
The Hilton and Marriott brandsare at the top of the list for millennials, and Cohen mentionedloyalty programs with more instant gratification membership perksthat are millennial-centric. Also, location and VIP treatment arevalued by 61% of millennials.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
