NEW YORK CITY—The traditional mall has lost its appeal. Thereare numerous reasons why, but one of the most poignant is theresurgence of the urban center and specifically the appeal of MainStreet.
Main Street is attractive again, and with it are all the thingsthat the density of the city provides to pull shoppers away fromretail-focused venues like malls. Cities offer a density of chaosand accident and a commensurate density of ideas and creativity.This is a phenomenon that even a well-planned mall, limited by itsnecessary focus on retail and a preset menu of activities, cannotcompete with. Or can it? What can malls learn from cities, andspecific to driving traffic, what can they learn from the communalspaces of the city to enhance their attractiveness toconsumers?
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