Fred Schmidt of Coldwell Banker Commercial “While e-commerce is perceived to be the darling among shoppers, buyers still crave a traditional shopping experience,” writes Schmidt.

MADISON, NJ—The 2016 holiday shopping season proved to be another record-breaker for retailers. According to the National Retail Federation, more than 154 million consumers shopped during the Thanksgiving shopping weekend. The number of shoppers who purchased online versus in store is nearly tied: 44% of consumers shopped online compared to 40% who shopped in-store.

Coldwell Banker Commercial recently surveyed over 2,000 US adults to get a sense for what consumers expect while shopping in store and what that means for retail space. Similar to what the NRF uncovered, the survey found that almost half (43%) of US adults report they prefer to make purchases in a store instead of shopping online. At the root of this figure is the fact that while e-commerce is perceived to be the darling among shoppers, buyers still crave a traditional shopping experience.

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