MADISON, NJ—The 2016 holiday shopping season proved to beanother record-breaker for retailers. According to the NationalRetail Federation, more than 154 million consumers shopped duringthe Thanksgiving shopping weekend. The number of shoppers whopurchased online versus in store is nearly tied: 44% of consumersshopped online compared to 40% who shopped in-store.
Coldwell Banker Commercial recently surveyed over 2,000 USadults to get a sense for what consumers expect while shopping instore and what that means for retail space. Similar to what the NRFuncovered, the survey found that almost half (43%) of US adultsreport they prefer to make purchases in a store instead of shoppingonline. At the root of this figure is the fact that whilee-commerce is perceived to be the darling among shoppers, buyersstill crave a traditional shopping experience.
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