Fred Schmidt of Coldwell Banker Commercial

MADISON, NJ—The 2016 holiday shopping season proved to beanother record-breaker for retailers. According to the NationalRetail Federation, more than 154 million consumers shopped duringthe Thanksgiving shopping weekend. The number of shoppers whopurchased online versus in store is nearly tied: 44% of consumersshopped online compared to 40% who shopped in-store.

Coldwell Banker Commercial recently surveyed over 2,000 USadults to get a sense for what consumers expect while shopping instore and what that means for retail space. Similar to what the NRFuncovered, the survey found that almost half (43%) of US adultsreport they prefer to make purchases in a store instead of shoppingonline. At the root of this figure is the fact that whilee-commerce is perceived to be the darling among shoppers, buyersstill crave a traditional shopping experience.

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Fred Schmidt

Fred Schmidt was appointed President and Chief Operating Officer of Coldwell Banker Commercial Affiliates in February 2010. Schmidt is a veteran commercial real estate professional with more than 30 years of experience in the industry, and held posts with Realogy Corporation and Coldwell Banker Commercial for seven years prior to this promotion. In his current role, Schmidt leads this growing franchise system that has approximately 200 offices and 3,000 commercial real estate professionals operating in 26 countries worldwide. Schmidt served as senior vice president of the Realogy Global Client Solutions group from 2008 to 2010. In this role, he led the proactive development of client relationships and sourcing of business development opportunities on behalf of Realogy’s commercial real estate entities. Additionally, he was responsible for overseeing the specialty groups including corporate services, hospitality, multi-family, property management, retail, and Real Estate Owned (REO). Schmidt joined Coldwell Banker Commercial in 2003 as vice president of business development, and two years later was promoted to senior vice president of business development and operations. Prior to Coldwell Banker Commercial, he served as managing director for United Systems Integrators Corporation (USI was later acquired by Johnson Controls Inc.), where he was responsible for the company’s corporate real estate services and new business development in New Jersey, Pennsylvania, Delaware and the Ohio Valley. Schmidt spent over 20 years with CB Richard Ellis (CBRE); during his tenure at CBRE his responsibilities included brokerage, management and leadership roles in the New Jersey and Connecticut markets. He also served as the first vice president of corporate services for CBRE and was responsible for providing a broad base of advisory services to public and private sector clients requiring multi-market, multi-project real estate services. Schmidt, who earned his bachelor’s degree from Seton Hall University, is a member of CoreNet Global, the leading professional association for the corporate real estate industry as well as IAMC and ICSC. He also is active in his community, and served as a member of the Board of Directors for the Summit (N.J.) YMCA.