With digital advertising spending expected to increase this year by 13 percent to $169 billion according to MarketingDive, marketers will need to understand the new display ad formats and updated strategies to get the best return on their ad dollar investments.

The truth is that there is a lot of innovation going on with new digital ad formats that drive higher engagement with audiences such as:

• New high-impact units that give better visibility to your message
• Video units that help you better tell your story
• Multichannel ad strategies where you message prospects on GlobeSt.com, as they access websites during their day, and on their social feeds
• Premium programmatic units that grab attention but can be dialed up or down at a moment’s notice

Fortunately, GlobeSt. has you covered with our May 4 webcast: ROI of Advanced Digital Advertising, where our B2B ad product experts walked through the various options. Click here to register for the replay.

And we have other suggestions for improving the ROI you are getting with webcasts, brand marketing and content marketing. Please contact me at [email protected] to learn more.

Trends Real Estate Industry Marketers Need to Know

• The fall of the suburbs? The appeal of the suburbs, where residents and companies fled at the outset of the pandemic, appears to be fading. This is a pivot from even a few months ago, when the industry narrative was all about companies following workers to where they lived and setting up hub-and-spoke office models as an accommodation.
• There is a rise in secondary markets, in particular those in the Sunbelt states. The Sunbelt weathered the pandemic very well and is showing signs of significant growth going forward. The allure of secondary markets plays into this growth—most are located in these Sunbelt states—plus they do not have the huge costs associated with gateway markets.
• Certainly the lack of distress until recently has been a source of great frustration to funds that raised capital with distress specifically as a target. Now, there are hints that some lenders are getting tired of forbearance and are pulling the cord on certain loans, especially in the hotel space.