Rachel Parsons is an executive vice president at CBRE, where she co-leads the Southern California Institutional Multifamily Capital Markets team. With over 24 years of experience and involvement in more than $21 billion in transactions, Parsons maintains a dominant 42% market share in San Diego County.

In 2025, she successfully led $1.5 billion in multifamily sales, including the high-profile off-market sale of the 342-unit luxury community Folia. Parsons is recognized for her ability to guide institutional clients through pricing discovery and market resets with discipline and transparency.

Her leadership extends to industry governance as a board member for NAIOP San Diego, where she helps shape the dialogue on development and capital markets. Her sustained track record across multiple market cycles has solidified her reputation as one of the region’s most trusted advisors.