Tiffanie Farr has spent over two decades shaping the operational backbone of retail investment sales, focusing on data-powered collaboration. As COO for Hanley Investment Group, Farr oversees a national platform with a $12.6 billion track record.

In 2025, her operational direction led the firm to its highest sales volume in history—$1.11 billion—across 208 transactions in 33 states. Farr spearheaded a major technological advancement by implementing a unified workforce management system that consolidated six disparate HR and payroll tools into one integrated platform.

She also managed the relocation and expansion of the firm's San Diego office and directed a successful year-long marketing campaign for the company's 20-year anniversary. Beyond operations, Farr championed the firm's first female investment advisor and created a new mentorship structure for rising agents.

Her community involvement includes serving as president of her son’s Parent-Teacher Organization and leading the firm's annual Movember campaign, which has raised over $430,000 for men's health.