Kristina Rodriguez has played a defining role in scaling SRS Industrial into a cohesive national platform as the VP of Business Operations. Rodriguez leads the operational infrastructure across major U.S. markets, including Dallas, Phoenix, and Atlanta, implementing standardized workflows and project management systems.

Her work has improved turnaround benchmarks for support deliverables and strengthened internal accountability. In 2025, she was honored with the SRS Real Estate Partners’ Extra Mile Award for her measurable impact on company culture and performance.

Rodriguez acted as the central leader connecting corporate strategy with local market execution, overseeing technology adoption and CRM alignment. She also recruited and onboarded key national team members in research and marketing to support the platform’s growth.

A first-degree black belt in Taekwondo, she mentors children in martial arts, emphasizing discipline and leadership. Her focus on building the infrastructure that allows others to perform at their best has turned operational excellence into a competitive advantage for the firm.