Lacey Willard is an effective executive leader at Greysteel, where she turns corporate strategy into measurable execution as EVP and Market Executive. Willard oversaw a 55% increase in transaction volume over the past two years and a 33% increase in company deal volume in the past 12 months alone.

She has been instrumental in the firm’s geographic expansion into the Midwest, the Carolinas, and Southern California. Under her leadership, advisor headcount grew by 15%, and she implemented a Business Process Outsourcing initiative that enhanced firm-wide productivity.

Willard is a vocal advocate for diversity and has launched initiatives to recruit and mentor underrepresented talent in commercial real estate. Her civic involvement is extensive; she serves as a Trustee of Hancock Health and as a Planning Commissioner for Hancock County.

Within Greysteel, she aligns business objectives with market opportunities to drive revenue growth while fostering a culture of accountability and professional excellence.