Kristin Baisch operates at the intersection of strategy and execution as the North American marketing and branding lead for Brookfield Properties’ logistics platform. With 13 years in the industry, Baisch elevates marketing from a support function to a business driver by partnering directly with executive leadership on business development and broker engagement. She recently led a comprehensive logistics brand repositioning initiative, involving a full agency RFP process and the development of new messaging frameworks for the global platform. Over the past year, Baisch strengthened national broker engagement by co-executing more than 25 events for 600-plus partners, directly supporting leasing velocity. Her leadership also resulted in three Women of Influence recognitions for her team members, reflecting her dedication to elevating the platform’s industry profile. A graduate of the ULI Center for Leadership, Baisch serves as a role model who translates executive vision into high-impact, scalable execution.