As CMO of eXp Commercial, Wendy Forsythe drives the global marketing strategy for one of the industry's fastest-growing brands. With over 25 years of experience, Forsythe spearheaded a full-scale rebrand that repositioned the company as a distinct disruptor and paved the way for expansion into Canada and the UK. She championed a partnership with Canva Enterprise that put professional assets into the hands of 30,000 agents, who have generated more than 500,000 assets to date. Forsythe also hosts a leadership podcast and is the author of the upcoming book, X Factor Marketing, with all proceeds benefiting the company's internal charitable organization. She leads a global team of over 30 strategists, balancing tech-enablement with a culture of fearless creativity. Her influence has been recognized by HousingWire and the Swanepoel Power 200, where she is ranked among the top industry marketing stars.