As SVP and Head of Commercial and Institutional Marketing at KeyBank, Lisa Lombardo leads end-to-end strategy for the bank’s most complex business lines. With 30 years of experience, Lombardo has been an early advocate for content-led marketing and social media in the regulated financial sector, producing an affordable housing video that has garnered over 1 million views. Over the past year, she quarterbacked a multi-channel campaign for the bank's expansion into Southern California and Chicago, generating 50 million total media impressions and 1.4 million LinkedIn impressions. Lombardo also spearheaded the implementation of a modern martech stack, including Demandbase and Salesforce Marketing Cloud, to advance account-based marketing and drive data-driven ROI. Her leadership philosophy is focused on coaching and empowering her team, maintaining remarkably low turnover. Outside the corporate world, she has spent over four years teaching financial literacy and life skills to incarcerated youth in Cleveland.