Starla Middlebrooks is a transformative executive who recently joined Acadia Healthcare as VP of Digital & Performance Marketing. With 20 years of experience, Middlebrooks rebuilt the marketing function into an in-house agency, reversing a $450,000 monthly loss into a $1.3 million positive value creation swing in just four months. Her overhaul of paid media and SEO strategies reduced customer acquisition costs by 53% while increasing Net Promoter Scores from 5.2 to 8.7. Previously at Greystar, she led a digital transformation that grew internal agency profits from $0 to $11 million over two years. Middlebrooks is a recognized industry leader, serving as Vice Chair of the Digital Marketing Committee for NMHC and being named one of HSMAI’s "Top 25 Minds in Marketing". Her ability to implement data-driven strategies and build scalable teams has fundamentally elevated marketing's impact on business performance across multiple sectors.