As EVP of Marketing at Larken Associates, Melissa Nascimento has spent 24 years revolutionizing the firm’s branding and leasing practices. Nascimento developed a centralized marketing hub that supports a portfolio of over four million square feet of commercial space and 3,000 residential units. She is a pioneer in AI-powered prospect engagement; in 2025, her implemented tools handled over 15,000 conversations and directly supported 472 signed leases. Her integrated multichannel campaigns have led to full lease-ups prior to construction completion at properties like Monte View at Pohatcong. Nascimento’s work earned several SAM Awards in 2025, including Leasing Marketing Director of the Year. She also leads the "Larken Cares" philanthropic platform, which includes an annual volunteer trip to Guatemala to build housing for families in need. Her results-driven mindset has positioned marketing as a core value driver for the firm.