Kaley Pickett is the SVP of Marketing and Communications at Related California, leading marketing for a $10 billion portfolio of high-profile developments. Since joining the firm in 2008, Pickett has overseen the branding and marketing of 16 developments, resulting in over $2 billion in condominium sales and luxury rentals. In the past year alone, her team’s creative pre-construction marketing generated over $300 million in sales. She successfully launched major mixed-use projects, such as 700 Broadway in Santa Monica and The Clara in Santa Clara, where her signage programs generated 98 leads and 11 net leases. Pickett leads an all-women marketing team and is an expert at translating local market research into customer-centric narratives. Recognized early in her career as a "Rising Star under 40" by The Real Deal, she continues to drive corporate growth through strategic vision and data-driven decision-making across California's major markets.