As VP of Marketing & Communications at Silverstein Properties, Rebecca Shalomoff has spent 20 years shaping the identity of Lower Manhattan and the World Trade Center complex. Shalomoff manages over 100 high-profile events annually at 3 and 7 WTC and has been instrumental in the firm's marketing strategy for its Avenir casino license bid. She oversees internal communications for 450 employees and leads the firm’s summer internship program, which has mentored over 200 students since 2007. Her in-house creative work saves the company hundreds of thousands of dollars annually while maintaining brand consistency across investor relations and tenant outreach. Shalomoff is a founding member of the company’s DEI committee and a mentor for the Urban Land Institute. Her ability to humanize the corporate environment through storytelling has made her a key contributor to the visual restoration of one of the world’s most iconic landmarks.