As Senior Director of Digital Marketing at Greystar, Jenny Talbot is a transformational leader who built the firm’s in-house SEO program to serve over 800 properties. In under 2 years, she grew this program into a 7-figure business, delivering an average organic traffic growth of approximately 40% for her clients. Talbot also transformed the firm’s email marketing strategy, generating $1.5 million in new revenue in just 18 months. She co-leads the Digital Center of Excellence, guiding AI search strategy and future-focused digital initiatives. In 2025, her team achieved 150% year-over-year growth while maintaining a 52% profit margin. A former agency owner and website developer, Talbot brings a startup mindset to the global enterprise level, mentoring a team of 10 digital marketers. She is a frequent industry speaker on AI-driven search and a dedicated volunteer for local trail organizations and community shelters.