As Director of Brand for The RMR Group, Sara Webster is leading the most significant brand evolution in the firm's 40-year history. With 11 years of experience, Webster oversaw the corporate rebrand of the firm and the transformation of ARIUM Living, RMR Residential’s consumer-facing brand. Her strategic reputation management led to a 90% increase in NPS and made ARIUM’s lead generation 94% more efficient than industry standards. Webster is currently coordinating the firm’s strategy for its Nasdaq closing-bell ceremony in June 2026 and leading the 40th Anniversary campaign. She approaches brand strategy with an operational mindset, grounding creative decisions in business performance and data. An MBA graduate from Indiana University, Webster also supports talent development through internal mentorship programs for property management and marketing teams, ensuring the brand reflects the organizational scale of the vertically integrated platform.