As Chief Revenue Officer at SmartRent, Natalie Cariola leverages over 20 years of experience to align technology adoption with bottom-line profitability. Cariola has been instrumental in shifting the company toward disciplined, sustainable growth by prioritizing enterprise expansion and long-term customer value. She spearheaded the formation of the new Product Advisory Council to ensure SmartRent’s technology development directly targets the most pressing pain points for multifamily owners. Her strategic leadership facilitated portfolio-wide adoption strategies for institutional owners, helping them future-proof assets and modernize operations. Cariola recently expanded her executive scope to oversee all customer teams, ensuring a cohesive experience from initial sales through long-term retention. Beyond her corporate role, she contributes to the broader ecosystem by serving on the advisory boards of Women in PropTech, WithMe, and Nurture Boss. Cariola’s ability to scale organizations through rapid change makes her a vital force in the PropTech landscape.