Krista Hurley, an Industry Principal at RealPage, has spent 13 years evolving from a leasing agent into a leader in the Agentic AI space. Hurley recently spearheaded the launch of RealPage’s first Agentic AI Agent and the market introduction of LOFT Leasing, both designed to revolutionize renter engagement and operational efficiency. She is the host of the "Multifamily Talks" podcast, where she explores emerging trends and leadership insights with peers across the industry. Known for her creativity and collaborative spirit, Hurley partners with sales teams to build internal certification programs and training pathways that empower teams to adopt new technologies with confidence. During times of rapid change, she has been a stabilizing force, leading advocacy efforts and mentoring colleagues through AI adoption. Her commitment to community is equally strong, having volunteered for over a decade with Habitat for Humanity and the Greenville Humane Society.