Catherine Wong serves as the COO and Chief Product Officer of Entrata, where she manages a product suite serving over 12 million renters globally. With over 20 years of technical experience and multiple patents in data visualization and segmentation, Wong is a vanguard of the industry’s AI transformation. She has overseen the launch of several groundbreaking products, including "ELI+," a comprehensive automation suite for leasing and accounting, and "REDD," an AI-powered chatbot. Wong emphasizes the importance of organized, high-quality data as the foundation for successful automation. Her leadership extends into the Utah tech community, where she serves as a founding supporter and board member of the Women Tech Council. She also sits on the boards of Amplitude and Human Interest, advocating for inclusive environments in technology. Wong’s vision has helped Entrata build industry-leading tools that significantly enhance the renter experience