Dayna Abdel has carved a path to the executive ranks with remarkable speed, rising from a manager to VP of Marketing at Passco Companies in just over a decade. Before the age of 35, Abdel has already influenced marketing strategies for over 75,000 multifamily units nationwide. She recently spearheaded a comprehensive digital rebrand for Passco, managing the project from concept to a successful launch that increased web engagement by 10% month over month. Her operational focus treats marketing as a performance-driven engine for growth, as evidenced by her support for nearly 20 acquisitions and dispositions during a brief tenure at a leading REIT. Beyond her corporate duties, Abdel is deeply committed to the industry's future, serving on the CREW Network Marketing and Communications Committee and mentoring young professionals through organizations like Girls Inc.. Her ability to translate high-level executive vision into measurable asset performance makes her a standout leader in the niche 1031 exchange and DST investment space.