As SVP of Marketing at M2G Ventures, Candice Ransbarger is a strategic operator who directly influences investment value and capital relationships. With 20 years of experience, Ransbarger has institutionalized a philosophy that integrates marketing into every phase of acquisitions and development. Over the past year, she led the comprehensive rebrand and repositioning of the Inwood Design District, separating the asset into distinct industrial and retail identities to elevate community engagement. She also spearheaded a brand refresh for M2G itself and its social impact initiative, SOAR, which focuses on mental health. Ransbarger’s leadership is defined by her ability to maintain brand consistency and clarity during market volatility, ensuring that investor communications reinforce the firm’s long-term vision. She balances her executive role with community involvement, stewarding the voice and mission of the Soar nonprofit organization.