Tarra Secrest is the Director of Marketing and Property Development at Drucker + Falk, overseeing a portfolio of more than 43,000 apartment homes. With over 20 years of experience, Secrest drove 21% year-over-year lead growth in 2025 and managed over $8 million in annual marketing spend to maximize ROI. She led a corporate website transformation in under four months and spearheaded the adoption of emerging AI platforms for property operations. Secrest is a statewide instructor for Certified Apartment Manager programs and serves as a delegate for the National Apartment Association. Her leadership contributed to the firm’s #19 national ranking among top apartment managers and supported over 2,168 employee volunteer hours in the community. Known for her "no fear, no fail" mindset, she provides strategic input from site selection through lease-up, shaping the future of multifamily performance and innovation.