Christina Twidale has spent 20 years at Kidder Mathews, helping the firm expand into the largest independent commercial real estate firm in the Western U.S. As SVP of Marketing, Twidale oversees brand strategy and brokerage marketing across 19 offices. Over the past year, her team’s digital strategy resulted in 155 new #1 keyword rankings and a 12.7% increase in website traffic. She spearheaded a "Marketing Road Show" across four states, personally meeting with brokers to increase the utilization of marketing tools and strengthen client pursuits. Twidale also oversaw major office remodels in Seattle and San Francisco, ensuring brand cohesion through every design detail. Her leadership has contributed to the firm earning over 760 industry awards, and she was recently named OnCon Icon’s #1 Marketer of the Year. Beyond her corporate role, she guides the Kidder Mathews Foundation, which raised $88,300 for housing and food insecurity in 2025.