The Aliso Viejo site, which is located at 65 Enterprise, isGeneral Bank's fourth branch to be opened in Orange County. "TheAliso Viejo Branch provides General Bank with opportunities toserve a fast-growing population in this developing market," saysPeter Wu, president and CEO of Los Angeles-based General Bank.

Aliso Viejo has grown at a rapid fire pace over the past decadeor so. The Census Bureau says the community's population has jumpedfrom 7,612 in 1990 to 40,166 last year--a 428% increase that markedthe highest in the county.

The population explosion has led to real estate development inthe area, as thousands of homes and millions of sf of commercialoffice space have sprouted up in the city over the past severalyears.

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