Goodman and Baron specialize in investment sales. Prior to affiliating with SVN, Goodman served as president/broker for Controlled Equities Investments LLC, a commercial and investment real estate firm. Goodman also has served as a senior investment broker with CB Commercial in Seattle and Marcus & Millichap in Bellevue. Baron most recently served as a senior investment associate for Marcus & Millichap and Compass Commercial.

Baron tells GlobeSt.com they recently co-listed a property and when the SVN opportunity came along, they decided to continue the relationship. Their new operation is operating out of the former offices of Goodman's former company. The Central Oregon market "is becoming mature enough from an investment sales standpoint that you really need national exposure," says Baron, adding that he expects the affiliation also will help the duo generate more business.

Affiliation has the potential to help the brokers provide more services to clients and obtain more exclusive listing assignments, which has the potential to make the house and the broker more money. Indeed, Baron tells GlobeSt.com that in the past week they have listed $20 million in property in the Central Oregon market, in part due to the new affiliation.SVN started sending out direct mail marketing brochures to brokers throughout the Northwest at the beginning of 2003. In February, it broke into the Oregon market, naming independent brokers Bill Younce and Jackson Cooper as their senior advisors for the western portion of the state. Younce is handling the Greater Portland-Vancouver area and Cooper all the markets between Salem and Eugene. Like Baron and Goodman, they specialize in investment sales. SVN also now has retail leasing presence in Portland thanks to brokers Carl and Tom Hanacek.

firm's Seattle-area affiliate specializing in retail and light industrial properties. Olsen is keeping his desk at Regency Group Commercial Realtors Inc. in Bellevue, a brokerage firm formed by several brokers who wanted to share expenses and keep their own commissions. Separate Sperry Van Ness signage has been added to the space to let people know the two firms are co-tenanting the space.

SVN doesn't talk about contractual relationship with its affiliates, and their brokers honor that request; however, outside brokers who know the Sperry Van Ness system say the splits are 80-20 for the first $100,000 and get better after that.

Instant Insights /

Sperry Van Ness Gains Central Oregon Affiliate

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