Moderating the event was David M. Grant, president of public relations firm LVM Group. As the capacity crowd finished plates of Mexican food, they heard the necessary particulars and nuances of stories sought by each publication's real estate media gurus. All spoke to opportunities offered by online journalism, but also the challenges presented by being timely, while still accurate and fair.

After singing print's praises, reporter Steve Cuozzo of the New York Post revealed that the newspaper would in fact be unveiling a new website that was being designed by the same team as the Wall Street Journal. Both publications are owned by Rupert Murdoch's News Corp.

New York Observer's Dana Rubenstein said reliable blogs have an editor with editorial oversight, and cited the popular website "Curbed" as a place that maintains credibility by always attributing content's original source or publisher. She also told the group that upon hearing a tip, a good blogger will pick up the phone, call relevant parties or reach out to a source for comment. Rubenstein also told the group that sources should never be afraid to call reporters. "We won't bite."