As a commercial real estate broker, you are always on thelookout for opportunity...to make more deals, to make moremoney, to build more relationships. If you really wishto achieve more, consider these 10 steps to help you make2010 a real 10!

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1. Communicate more effectively with your clients, in more ways,and more often (Why don't you call them all right now?)

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2. Remember that meaningful business relationships don't growjust because you bought lunch!

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3. Understand that while being friendly is the only way tohandle yourself, your clients aren't looking for new friends.They're seeking business advise and real estate expertise. (Givethem what they need!)

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4. Continually search for hidden opportunities to create valuefor your clients

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5. Think "superior service", not "commissions." (Don't worry, ifyour service really is superior to what your competitors offer,commissions will follow!)

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6. Clarify your role. Too many brokers try to be allthings, and end up confusing their own clients. Make it clearto your clients what components of the real estate industry youfocus on, so your clients can focus you on their needs

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7. Remind yourself that your clients' real estate is supposed tosupport their businesses, not the other way around

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8. Become a real estate technician (prospector, researcher,presenter, market expert, negotiator, analyst, communicator,closer, or a combination of the above). Know your stuff,know it well, and don't learn on your clients' time

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9. Educate your clients that the best deal is not always thecheapest, and in real estate what may appear to be the cheapestvery often isn't!

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10. Know that the best way to accomplish your objectives(income, number of closed deals, etc.), is to first makecertain that your clients accomplish theirs

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Any others?

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You've got two choices. Keep telling yourself how bad youthink the market is, or run right past your competitorsand achieve greatness for your clients and for yourself. Here's to a profitable 2010!

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Good Luck!

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Copyright Real Estate Strategies Corporation 2010. AllRights Reserved.

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