Search Engine Optimization (SEO)is the process of helping your content display in Google and Yahoo searches so that the public can find you on the web. There are numerous articles, training and information on the best practices of SEO. The iProduction platform is conducive to help maximize your SEO results if the process is followed. Both Google and Yahoo offer help in learning some of how their systems operate.

Here are the links to them:

http://www.google.com/webmasters/start/
https://siteexplorer.search.yahoo.com/

The Mequoda website describes various techniques on SEO that will help your content be displayed in search results. If you would like to read some of their articles on the art of SEO set up, follow the link below. Note: To activate the link you will need to hold the control key down while hovering your cursor somewhere on the link. When the cursor turns into a hand, then you can click on the link.

http://www.mequoda.com/category/daily/search-engine-optimization/?cid=11

The Keyword Density technique is based on an indexing algorithm employed by search engine spiders. These are the programs that read your web pages and index them. The spiders make a determination about the relevance of keywords in your content based on how often they are present and where they are present. This is an attempt to determine what is “real” content as opposed to web pages laced with meta tag keywords that have nothing to do with the article.

The basic principle is that if you have a story about “Finding Gold”, the story would have the phrase in • In the title • In the keywords •

In the description • In the URL of the page • In the body of the article The rule of thumb is to repeat the keywords of the story between five and eight times within the first 300 words of the web page.