ATLANTIC CITY, NJ-Revel begins a new chapter on the Atlantic City boardwalk today, changing its name to the Revel Casino Hotel and launching a new aggressive marketing strategy to attract gamblers to the property.
Randall Fine, of the Las Vegas-based firm that has taken over marketing the property that recently emerged from Chapter 11 bankruptcy protection, says, “If you want gamblers to feel wanted, then you need to let them know you're a casino,” Fine said.
Jeffrey Hartmann, Revel's interim CEO, says new signs will welcome visitors to the property. Specific details on the marketing program were expected to be released today, according to the Press of Atlantic City.
“Revel has been a fun place since Day One, but that story hasn't been told,” Hartmann says. “It's all about the entertainment and the fun experience. We're trying to focus on that, because that didn't get communicated.” See story in the Press of Atlantic City.
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John Jordan
John Jordan is a veteran journalist with 36 years of print and digital media experience.
