NORTH PLAINFIELD, NJ-A shortened shopping period between Thanksgiving and Christmas along with last year's impressive Black Friday sales may be fueling retailer's expectations that consumers will be hitting their stores earlier this year.
According to a survey by Levin Management, 43.3% of respondents to the firm's annual pre-holiday retail sentiment survey believe their holiday sales will peak prior to and during the Thanksgiving/Black Friday weekend sales period.
The North Plainfield-based retail real estate services firm polled store managers within its 90-property, 12.5 million-square-foot shopping center portfolio during the month of October.
“It appears that last year's Thanksgiving/Black Friday weekend performance has retailers bullish about this year's early shopping potential,” states Levin Management President Matthew K. Harding. “Interestingly, the percentage of respondents who believe that sales will peak later–during the weekend before Christmas–dropped significantly year over year, from 29.2% in our 2012 pre-holiday survey to 13.5% in our latest poll.”
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John Jordan
John Jordan is a veteran journalist with 36 years of print and digital media experience.
