IRVINE, CA—RealtyTrac has hired Darcy Patch as VP of marketing and operations for the expanding RealtyTrac Network. The veteran marketing and communications executive will oversee the daily operations of the network, which is available to leading independent and franchised brokerage companies throughout the country, while further enhancing network services for current members.

Patch most recently served as director of marketing strategy at ServiceLink, a national provider of service and technology solutions for the mortgage industry. There, she implemented strategic product, marketing and communications programs for the company and its divisions. She has also worked at Lender Processing Services, holding multiple executive marketing positions at the firm and its predecessor companies during her 11-year tenure there. In addition, she served as VP of sales and marketing at Cigna Flood Services, a national provider of flood hazard compliance and lender-placed insurance services.

According to Jamie Moyle, CEO of RealtyTrac, “Darcy's extensive experience in both real estate and data and analytics make her an invaluable addition to RealtyTrac and the RealtyTrac Network team. Her strategic marketing and communications expertise and established industry relationships will ensure the RealtyTrac Network's continued growth, while supporting strong working relationships with our broker partners.”

With more than 20 years of marketing and industry experience focusing on the real estate, financial services and mortgage industries, Patch will develop new ways for broker members to leverage the network's offerings and RealtyTrac's databases and resources. She will also work to establish a strategic marketing plan to target prospective brokerages for network membership.

Patch says RealtyTrac's leadership team “is incredibly intelligent, enthusiastic and refreshingly entrepreneurial. I'm looking forward to leveraging our expansive resources and media reach to help real estate brokerages and their agents extend their brands, enhance their market positions and grow their businesses.”

As GlobeSt.com reported in December 2013, the RealtyTrac Network said it delivered more than 550 million consumer media impressions for its broker members and their brands one year after signing its first broker, according to media tracking site Marketwired. The average number of media impressions for each brokerage company member exceeded 80 million impressions over the same period, for an estimated publicity value totaling more than $5 million for RTN.  A media impression is defined as a person who has viewed a piece of media content including online, newspapers, television and radio.