MIAMI—If you think Tere Blanca has been burning up the local commercial real estate scene, you may not have seen anything yet. As it moves into its fifth year of operation, Blanca Commercial Real Estate is preparing for new growth, adding a chief marketing officer (CMO).

Diana Pubchara joins the firm as its first-ever CMO. She brings more than a decade of marketing expertise to the company, previously serving as CMO for the Greater Miami Chamber of Commerce.

“Diana's enthusiasm, marketing expertise and deep base of relationships in South Florida makes her a valuable addition to our growing team,” says Blanca, president and CEO of Blanca. “Our firm has always invested in a strategic marketing and communications platform centered around our commitment to delivering superior client service. Diana's talent and experience will allow us to further enhance and expand our platform in this regard implementing innovative solutions that will directly benefit our clients' businesses.”

As CMO, Pubchara will manage all aspects of Blanca's marketing, branding and communications efforts. She will work on behalf of both the firm and its clients. During her seven-year tenure at the Greater Miami Chamber of Commerce, she played a key role in growing membership and forging relationships with key businesses, Miami stakeholders, and partner organizations.

“I will be supporting and creating marketing and communications initiatives that benefit the firm and our clients,” says Pubchara. “This will entail further expanding the firm's presence in key business and civic groups and becoming involved in major events that allow us to engage our target audiences, such as the upcoming eMerge Americas technology summit taking place in Miami this May for which the firm is a Silver sponsor.”

Pubchara is involved in several South Florida business and civic communities including Switchboard of Miami's Women's Leadership Council, the United Way of Miami-Dade, and the South Miami Pineview Preschool. A Miami native, she earned a Bachelor's degree in psychology from the Interamerican University of Puerto Rico.