SAN JUAN CAPISTRANO, CA—Helping both individual homeowners andlarge institutional funds with enormous single-family residentialportfolios is something Port Street Realty Corp.handles every day, even though the approaches differ. According toBryan Auer, manager of the newly formed Murrieta,CA, office, dealing with “mom-and-pop” sellers requires more of ahands-on approach, while the institutional sellers operate in amore corporate atmosphere.

As GlobeSt.com reported last week, theresidential real estate firm, an Orange Countysubsidiary of Pintar Investment Group, has openedits fourth US office, a flagship office in Murrieta. The openingmarks the brand's continued commitment in the Inland Empire region,an area the firm says has been extremely popular for investorslooking to capitalize on single-familyresidences.

“With the mom-and-pops, it's more of a start-to-finishapproach,” Auer tells GlobeSt.com. “It's more about sitting intheir living room with them as a leasing agent—it's veryface-to-face and one-on-one. When you deal with theinstitutional clients, our leader JeffPintar communicates with them. It's quite a bitdifferent.”