PHILADELPHIA—William G. Luff Jr., a former senior executive with Cushman & Wakefield and Trammel Crow, has joined Colliers International's office here as a senior managing director.

Luff, who has more than 30 years commercial real estate experience, spent 18 years with Cushman & Wakefield where he was the senior executive in charge of the Mid-Atlantic region. More recently, he oversaw Trammel Crow's growth in Philadelphia. He also was executive vice president/managing director at Jones Lang LaSalle and was also an executive at Stockton Real Estate Partners.

During his career, he successfully managed the exclusive representation of more than 14 million-square feet for clients in the REIT, institutional, entrepreneurial, financial and servicer sectors. He also facilitated more than 3 million-square-feet in tenant advisory services for clients in the financial, legal and educational sectors.

While at Cushman Wakefield, Luff was recognized as the Top Philadelphia Office Broker, the Northeastern Region Broker of the Year and a Top 20 Broker in the Nation.

“The appointment of Bill Luff to our team reflects Colliers' continued commitment to the office brokerage sector. Bill's extensive market knowledge, relationships and capability will assist us in achieving our growth and recruiting objectives in the CBD and beyond,” says Doug Sayer, CEO of Colliers International in Philadelphia.

“We are very fortunate to add someone with Bill's experience to our Center City office group” says Joseph Fetterman, EVP of strategic initiatives of Colliers International in Philadelphia. “His proven ability to service large building owners, tenants and institutional clients will play a vital role in our continued expansion in the Philadelphia CBD.”