IRVINE, CA—It's no secret that retail is the next big investmentproduct type. Companies throughout the country are actively seekingretail properties in an effort to ensure they are part of the nextinvestment upswing.

However, with high competition and little product available,finding the right retail investment is becoming increasinglydifficult.

As a full service real estate solutions company with propertiesthroughout the U.S., Passco Companies' 15 years of experience helpsus to understand what makes a good retail investment in this newestcycle.

#1: KnowYour Market

Passco is seeking retail investment properties in the WesternU.S. This portion of the country is demonstrating the most growth,and it is a region in which we are an expert.

#2: Identify Your Focus

Passco is investing in two distinct retail product types:stabilized multi-tenant pads that are outparcels or shadowedanchored, and value-add grocery-anchored shopping centers.

We are seeking centers that will accommodate service-oriented,internet-resistant retailers such as nail salons, dry cleaners,medical, and quick-serve restaurants.

#3: Consider Opportunities

Because of the increased competition in the marketplace, bothvalue-add assets and quality multi-tenant outparcels can bedifficult to find today. To remain competitive in themarketplace, it's essential to look at opportunities that may beoverlooked. While most investors remain focused on primarymarkets, Passco will consider retail investment product in smallerMSAs.

Retail is a local business, and the value of a retail investmentrelies heavily on its position within its local community. The factis, every city or town has a shopping center that serves as themain shopping hub. Passco is looking at these opportunities,and continues to acquire retail product in major, secondary andtertiary locations.

As retail product continues to become a top investment type forreal estate companies, investors will need to heed these lessons inorder to find those profitable diamonds in the rough. PasscoCompanies will continue to rely on our retail expertise to identifyproperties in all markets that can be profitable.

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