WICHITA, KS—Value Place, the nation's largestextended-stay hotel brand, has just named KellyPoling as executive vice president and chief marketingofficer, one of many key hires the company has made this year.Poling says she will focus on strengthening the positioning of thebrand and driving more guests to its hotels across the country.

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As reported in GlobeSt.com, Bruce Haase tookcharge as chief executive officer in April, and in January theWichita, KS-based firm also hired Ronald Burgettas executive vice president of franchise development. RandyFox and Kyle Rogg were also recentlybrought on board as, respectively, executive vice president ofproperty management and president and chief operating officer.

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The company has also launched fairly aggressive expansion plans, both for its franchiseoperations and for its corporate-owned hotels. In late 2012, forexample, it got a $100 million capital investment from the NewYork-based investment firm Lindsay Goldberg LLCand decided to use the funds to jumpstart the construction ofdozens of new projects in metro areas such as Atlanta, Cleveland, Denver, and southeast Florida,among others.

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“It's an amazing time to be joining Value Place,” says Poling.“The company has such a strong foundation and growth trajectory.I'm looking forward to furthering the value proposition for bothguests and hotel owners with an additional focus on telling ValuePlace's story and reaching a larger audience of potentialguests.”

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Poling joins Value Place from Rosetta Stone,where she led consumer marketing strategy and operations. LikeHaase, she previously spent several years at Choice HotelsInternational, where she ran the corporate strategy,marketing, and e-commerce functions. Prior to that, she managedbrands at Johnson & Johnson and developed ITand corporate strategies as a management consultant withArthur Andersen.

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The company now has nearly 190 hotels in 32 states.

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.