(This guest blog from GlobeSt.com's NatalieDolce is part of our lead-up coverage to ICSCWestern States.)

When we asked three key executivesfrom Stan Johnson Co. their goals and expectations for the upcomingICSC Western Division conference, while all had net lease andretail objectives in common in their responses, the strategy was abit different.

For example, Los Angeles-based regionaldirector Sam Alison plans to meet withdevelopers and investors to discuss the continued growth of thesingle-tenant retail net lease market, thestability of and demand for stand-alone retail properties in theWest, and how market conditions may change in ways that affectvalue.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.