(This guest blog from GlobeSt.com's NatalieDolce is part of our lead-up coverage to ICSCWestern States.)

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When we asked three key executivesfrom Stan Johnson Co. their goals and expectations for the upcomingICSC Western Division conference, while all had net lease andretail objectives in common in their responses, the strategy was abit different.

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For example, Los Angeles-based regionaldirector Sam Alison plans to meet withdevelopers and investors to discuss the continued growth of thesingle-tenant retail net lease market, thestability of and demand for stand-alone retail properties in theWest, and how market conditions may change in ways that affectvalue.

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The strategy for Scottsdale, AZ-based BradRichardson, an associate director at the firm, is to meetwith current clients and to make several new contacts in theprocess. “The net lease business is unique in that we work withbuyers and sellers from all over the country and in many cases onlydeal with them by phone,” he says. “ICSC conferences are the bestopportunity to meet with regional and national clients in onelocation.”

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Typically at the Western Division Conference, Richardson says,“I will have a solid schedule of meetings focused on clients with alarger percentage of them discussing specific properties while theremainder of the meetings are introductory or long-termrelationship building.”

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Lastly, San Francisco-based associate director MarcBarber, tells GlobeSt.com that as with other ICSC events,the Western Division event is a “great time for all real estateprofessionals to gather in one place with a focus on retail. I'mexcited to see some of my colleagues which I haven't seen sinceICSC RECon Las Vegas,” he says. “Ideally, I'll be able to squeezequite a few meetings into the day and a half of conventiontime.”

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Barber adds that “it's also great to interact with other netlease brokers including those in Stan Johnson Co. While I'm officeout of San Francisco, I work in all primary and mostsecondary/tertiary markets in the West. Looking at the overallpicture of transactions that Stan Johnson Co. has closed in thelast couple of years, we are balanced with representing bothbuyer/seller ? of time, representing just the seller ?, andrepresenting just the buyer ?. This even-handed approachdemonstrates SJC has an excellent reputation working with outsidebrokers. I expect to utilize my time at ICSC to leverage net leasebuyers and sellers to further the momentum in this segment of ourindustry.”

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.