IRVINE, CA—“Today, women are being upheld as the industryprofessionals they are, and they are increasingly holdingupper-management positions,” Adriana Olsen, VP ofmarketing for Passco Cos. LLC and PasscoCapital Inc., tells Real Estate Forum,GlobeSt.com's sister publication. Olsen was one of many womenForum recognized as Women of Influence 2014.

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With more than a decade of experience working in the real estateinvestment industry, Olsen brings a superior level of knowledge andexpertise to the investors she serves. In the past 12 months alone,she has helped Passco Cos. raise more than $96 million in capitalfor its commercial real estate investments.

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“When I started working in the commercial real estate industry,I began to attend all the national industry conferences each year,”says Olsen. “It was immediately apparent that women were in theminority at these events. Over time, however, I've seen a dramaticincrease in women attendees at these events. Moreover, women'sroles in the industry have deepened and multiplied.”

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Olsen adds the result is a shift in the industry as a whole.“The days of the commercial real estate 'good old boys' have nowpassed. Today, the influence and fresh perspective women bring tothe table can be felt in every aspect of the commercial real estateindustry.”

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Olsen's path to her current role began when she answered anInternet ad for a real estate marketing position. Now, 11 yearslater, she has grown her position and responsibilities at Passcoand is an essential leader within its marketing team. She and herteam have raised more than $27 million for the acquisition ofapartment community Vue 21, the largest familymultifamily transaction in the Colorado Springsmarket's history to date.

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Olsen's ultimate career goal is to progress into the nationalsales manager position at Passco. She looks forward to theopportunity to lead a larger team of sales associates and plans todevelop a team of wholesalers in-house.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.