LAUREL, MD—Sotherly Hotels has entered into a10-year franchise agreement with Hilton Worldwideto rebrand the Holiday Inn Hotel Laurel West to theDoubleTree by Hilton Laurel.
The 207-room hotel will convert to the DoubleTree flag byOctober 2015 following renovations to the property at 15101Sweitzer Lane, according to the Baltimore Business Journal.
"We are pleased to partner with Hilton Worldwide in convertinganother hotel in our portfolio to its DoubleTree by Hilton brand,"Sotherly Hotels CEO Drew Sims states. "We believewe have identified another market opportunity where a hotel canbenefit from an upbranding and superior reservation system therebydriving growth over historic performance and creating additionalvalue for our shareholders."
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John Jordan
John Jordan is a veteran journalist with 36 years of print and digital media experience.
