SAN FRANCISCO—Wouldn't it be convenient if someone hadclear, intelligent answers to most of your CRE-related questions?Problem solved. Nina J. Gruen, a.k.a. Ms. Real Estate, a.k.a. theprincipal sociologist overseeing market research and analysis atGruen Gruen + Associates, is here to answer readers'questions.
Dear Ms. Real Estate:
How will America's two largest demographic groups, theBoomers and the Millennials,impact the real estate industry in the coming decade? Will theirshopping habits and housing preferences balance out, or not?
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Nina J. Gruen
Nina J.Gruen has been the Principal Sociologist in charge of market research and analysis at Gruen Gruen + Associates (GG+A) since co-founding the firm in 1970. Ms. Gruen applies the analytical techniques of the social sciences to estimating the demand for real estate and to understanding the culture of the groups who determine the success of development, planning, and public policy decisions. She is a pioneer in synthesizing the results of behavioral research with quantitative time-series data to forecast market reactions. Market and community attitude evaluations and programming studies led by Nina Gruen have resulted in the development and redevelopment of many retail, office, industrial, visitor, and residential projects, varying in scale from a single building to large single- and mixed-use projects.
