IRVINE, CA—A 21-property retail andmixed-use property-management assignment toColliers International's property-managementdivision gives Value Rock Realty Partners a chanceto concentrate in its core business, according to Colliers'managing director of investor services DavidRowley, who will oversee the assignment. Rowley says theassignment “underscores the benefits of outsourcing managementservices.”

Value Rock has given the Colliers division the responsibility ofmanaging a diverse list of properties ranging in size from 9.000square feet to 108,000 square feet, including nine neighborhoodshopping centers, a pair ofrestaurant properties, a single-use“big-box” facility, several centers that are beingrenovated or are in major lease-up phases and 10branch banking facilities totaling 107,000 square feet that ValueRock leases to Bank of America. The total squarefootage for the assignment is 700,000 square feet.

Rowley tells, “One of the primary challenges we facewhen taking over management responsibilities on such a large anddiverse portfolio is to make sure we understand deeply the clientsstrategy for the assets so that we communicate and coordinateclearly with tenants, clients, vendors and brokers with a biastoward action and execution.”

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.