Creative Office, Progressive Office, Lifestyle Office…call it what you want...but this new way of crafting a unique office environment has already made a lasting impact, and its revolution is just getting underway. That is according to Brett Ward, managing director at DTZ. In the exclusive commentary below, Ward takes a closer look at development and design trends in office and some of the larger upfront construction costs that are required in today's new creative build-outs.

The views in the commentary below are the author's own.

In a world driven by the all mighty dollar, with ever increasing competition and what seems to be continuously shrinking profit margins, why would a company want to pay a higher rent when the office building down the street can put a roof over their head for half the price? When considering this question also consider what Google, Amazon, Apple and many other hyper successful companies have in common: they place a higher value on attracting and retaining top tier talent. These companies understand that to be the best requires having the best, and the old office building down the street will not differentiate their company from the competition.