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Brey: “Social media is not a one-way street, and for a lot of companies in this area, it’s really being used like a one-way megaphone: ‘This is what I have and why you should like me.’”

CHICAGO—There’s a right way and a wrong way for property managers to develop a relationship with tenants and potential tenants through social-media content, Eric Brey, PhD, tells GlobeSt.com. Brey, an associate professor in the School of Hospitality Leadership at the University of Wisconsin-Stout, will be leading the presentation “Driving Revenue Through Effective Social Media Content” during the IREM Global Summit here Oct. 10-13. We sat down with him for a chat about how property managers can use social media effectively, what to avoid and why social-media content is important to commercial real estate.

GlobeSt.com: What are the main ways the property managers can drive revenue through social media content?

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