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chicago20252 (2) From left: Keith Largay, managing director, JLL; Will Murphy, managing partner of CEDARst Cos.; John Gavin, principal, Sterling Bay; Andrea Zopp, president and chief executive officer of World Business Chicago, Chris Kelly, co-founder, Convene.

CHICAGO—JLL made a statement last week by choosing to host its Chicago 2025 forecast event in Venue West at 221 N. Paulina St. on the Near West Side. Normally, gatherings like this draw people to downtown hotels, one most have been to several times. But the Chicago-based firm wanted to highlight the potential of this area, which lies just a few blocks west of 1KFulton, the former cold storage building that developer Sterling Bay transformed into an office complex anchored by Google. And participants on a late afternoon panel made it clear they felt the city can generate enough energy and demand to eventually kickstart development in many neighborhoods.

Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.

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