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For residential property owners, a trustworthy property management firm can be difficult to find, especially when cases of property management fraud are on the rise this cycle. Aside from running an in-house property management department to look over assets, owners might rely on online research to find a quality company. However, that can be an issue. Online reviews are often left by tenants, not property owners, and tenants and owners, have a different set of interests. As a result, reading online reviews might not be the best way to vet a potential property management firm.

“I always recommend looking a property manager online and reading about them, but here is the problem: a lot of negative reviews online for property managers are posted by tenants,” Jason Hartman, president of Platinum Properties, tells GlobeSt.com. “Although property managers work for the owner and the owner is their client, they also work with the tenant. If the property manager is too strict with the tenant, the tenant will write negative reviews online. The tenant is really the opposing party to the owner; they have a different set of interests. These interests are out of alignment. Even the most well-meaning manager is caught in the middle. They don’t want the tenant to get mad at them, but they are technically working for the owner.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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